How to use the Brand Naming Scorecard.
A naming scorecard makes trade-offs explicit. Keep factual checks, such as pronunciation or available registrations, separate from subjective preferences.
Make the workflow fit your task.
Define naming criteria and weights before comparing candidates. Record reasons for subjective scores and keep factual checks, such as pronunciation or availability, separate from personal preference.
- What you provide
- Proposed names and brand criteria.
- What you get
- Weighted comparison without trademark or domain availability claims.
See the input and the result.
Illustrative input and output · a teaching example, not a live WebAct run
Example input
Names: HomeMend and SparkNest. Criteria: clarity, memorability and pronunciation.
Completed example
HomeMend is clearer about repair; SparkNest is broader. Availability and trademark checks remain unresolved.
Load this input into the prompt, then copy it to WebAct to try the task. Your result may differ from the illustration.
Decisions and troubleshooting.
Should a name with the highest total automatically win?
Inspect the trade-offs and any non-negotiable requirement. A weighted total can hide a serious weakness in one important criterion.
Why do different reviewers produce incompatible scores?
Give each criterion an anchored definition and score independently first. Discuss the evidence behind differences before averaging them.
Try it with your own source.
Replace the example with your material in the task prompt. Keep the requirements you need, then copy the task into WebAct.
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