Brand Naming Scorecard — illustrative example

INPUT
Names: HomeMend and SparkNest. Criteria: clarity, memorability and pronunciation.

RESULT
HomeMend is clearer about repair; SparkNest is broader. Availability and trademark checks remain unresolved.

REVIEW
A naming scorecard makes trade-offs explicit. Keep factual checks, such as pronunciation or available registrations, separate from subjective preferences.

This is a teaching example, not a live execution record.