How to use the Negative Keyword Generator.
A costly search term is not automatically irrelevant. Review its meaning, match type and business context before suggesting an exclusion.
Make the workflow fit your task.
Group search terms by their actual meaning and the campaign's purpose. Suggest exclusions only where the unwanted intent is clear, recording the proposed match behavior and leaving ambiguous queries for review.
- What you provide
- Search-term report and targeting rules.
- What you get
- Candidate exclusions with reasons and ambiguity flags.
See the input and the result.
Illustrative input and output · a teaching example, not a live WebAct run
Example input
Campaign sells paid bicycle repairs and is not recruiting. Review repair jobs and repair services. Return exclusion candidates with a reason; do not apply campaign changes.
Completed example
repair jobs: employment intent; candidate for a narrowly scoped exclusion after reviewing the campaign's match behavior. repair services: service intent; retain for performance review. Do not exclude the broad word repair, which is central to the offer.
Load this input into the prompt, then copy it to WebAct to try the task. Your result may differ from the illustration.
Decisions and troubleshooting.
Should expensive terms automatically become negative keywords?
No. Cost and relevance are different questions. Examine conversion evidence and intent before excluding a term that may still serve the campaign.
Why did an exclusion block useful service searches?
Review the term's match scope and shared words. Narrow the exclusion to the unwanted intent rather than a broad service word.
Try it with your own source.
Replace the example with your material in the task prompt. Keep the requirements you need, then copy the task into WebAct.
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