Negative Keyword Generator — illustrative example INPUT Campaign sells paid bicycle repairs and is not recruiting. Review repair jobs and repair services. Return exclusion candidates with a reason; do not apply campaign changes. RESULT repair jobs: employment intent; candidate for a narrowly scoped exclusion after reviewing the campaign's match behavior. repair services: service intent; retain for performance review. Do not exclude the broad word repair, which is central to the offer. REVIEW A costly search term is not automatically irrelevant. Review its meaning, match type and business context before suggesting an exclusion. This is a teaching example, not a live execution record.