How to draft a social content calendar around a real campaign
A content calendar helps a team coordinate what to say, when and for which audience. It is useful when the campaign has a defined goal and a realistic capacity for producing material.
Start with the right material.
- What you provide
- an owned article plus posting dates and audience.
- The intended result
- Save a small content schedule with distinct angles and draft copy, without scheduling publication.
How the workflow works.
Group the supplied themes into a sequence of posts and connect each to its purpose and needed asset. Keep proposed dates, owners and channels visibly separate from confirmed arrangements.
What to check in the result.
Review workload, approvals and dependencies before scheduling. The calendar is a draft plan; it does not mean posts have been created, approved or published.
Import the CSV with a consistent delimiter and inspect text identifiers, dates and amounts before using spreadsheet totals. Keep the original file available while checking any automatic type conversion.
Learn from the worked example.
The downloadable CSV example uses these columns: Posting day, Angle, Draft copy, Status. Compare a complete record with the source before sorting, combining or importing your own output.
The supplied example is illustrative. It is not a recorded run on your data.
Download the example ↓Use it with your own material.
- Open the source you want to work with and activate WebAct on that tab.
- Copy the task from the hero, add any required fields or preferences, and review the proposed actions.
- Compare the first result with your source. Ask for a specific correction or refinement where needed.