How to write an Instagram caption from a product page
A product caption connects a real item with a clear message for the intended audience. The product page supplies the facts, while the campaign brief supplies the occasion and desired action.
Start with the right material.
- What you provide
- a product page plus brand tone.
- The intended result
- Save a grounded caption and alt-copy suggestion, without creating images or posting.
How the workflow works.
Choose one relevant feature or use and write around it in the requested voice. Include price, availability or an offer only when those details have been supplied and confirmed for the post.
What to check in the result.
Check that the caption describes the correct variant and does not invent customer experiences. Any commercial terms should agree with the destination page when the post is published.
Read the text as an editable result and check it against the source. Keep important references, names and conditions intact when you copy it into another document or message.
Learn from the worked example.
Use the downloadable example to understand the shape of the result. Compare it with the source example, then apply the same factual checks to the material you provide for your own task.
The supplied example is illustrative. It is not a recorded run on your data.
Download the example ↓Use it with your own material.
- Open the source you want to work with and activate WebAct on that tab.
- Copy the task from the hero, add any required fields or preferences, and review the proposed actions.
- Compare the first result with your source. Ask for a specific correction or refinement where needed.