How to use the Media Plan Generator.
A media plan should expose assumptions behind channel allocation. Reserve room to learn instead of treating estimated reach or conversion as guaranteed.
Make the workflow fit your task.
Allocate the stated budget across a limited set of audience and channel tests. Record the assumptions, qualified outcome and evaluation point for each allocation, retaining a reserve when evidence is still weak.
- What you provide
- Budget, audience and channel assumptions.
- What you get
- Channel allocation model with assumptions and checkpoints.
See the input and the result.
Illustrative input and output · a teaching example, not a live WebAct run
Example input
Plan a USD 1,000 initial media budget across search and social with no historical conversion data. Keep a reserve and evaluate verified activation, not clicks alone.
Completed example
Search test: USD 300. Social test: USD 300. Unallocated reserve: USD 400. Total: USD 1,000. Compare spend per verified activation using the same definition and reporting window. Review audience quality and tracking before reallocating the reserve. No reach or conversion outcome is guaranteed.
Load this input into the prompt, then copy it to WebAct to try the task. Your result may differ from the illustration.
Decisions and troubleshooting.
Should a media plan treat estimated reach as guaranteed?
No. Label estimates and their source. Budget allocation should remain reviewable when actual delivery or qualified outcomes differ.
Why does the plan spend everything before learning anything?
Create an initial test phase and a decision point. Reserve funds so later allocation can respond to observed results.
Try it with your own source.
Replace the example with your material in the task prompt. Keep the requirements you need, then copy the task into WebAct.
Customize and copy the task ↑