Media Plan Generator — illustrative example

INPUT
Plan a USD 1,000 initial media budget across search and social with no historical conversion data. Keep a reserve and evaluate verified activation, not clicks alone.

RESULT
Search test: USD 300.
Social test: USD 300.
Unallocated reserve: USD 400.
Total: USD 1,000.
Compare spend per verified activation using the same definition and reporting window. Review audience quality and tracking before reallocating the reserve. No reach or conversion outcome is guaranteed.

REVIEW
A media plan should expose assumptions behind channel allocation. Reserve room to learn instead of treating estimated reach or conversion as guaranteed.

This is a teaching example, not a live execution record.