How to write a meta description that reflects the page
A meta description gives a concise summary of what a page offers. Drafting it from the actual content helps set a useful expectation for people comparing search results.
Start with the right material.
- What you provide
- a page with visible content and a stated audience.
- The intended result
- Save concise factual meta description suggestions with character counts.
How the workflow works.
Identify the page's main purpose and the detail that distinguishes it. Write a natural summary for the intended audience, using the target phrase only where it fits the meaning.
What to check in the result.
Check that the description agrees with the visible page and avoids unsupported promises. Search engines may display other text, so treat the draft as useful metadata rather than a guaranteed search snippet.
Import the CSV with a consistent delimiter and inspect text identifiers, dates and amounts before using spreadsheet totals. Keep the original file available while checking any automatic type conversion.
Learn from the worked example.
The downloadable CSV example uses these columns: Variant, Meta description. Compare a complete record with the source before sorting, combining or importing your own output.
The supplied example is illustrative. It is not a recorded run on your data.
Download the example ↓Use it with your own material.
- Open the source you want to work with and activate WebAct on that tab.
- Copy the task from the hero, add any required fields or preferences, and review the proposed actions.
- Compare the first result with your source. Ask for a specific correction or refinement where needed.