How to create a content brief that gives a writer direction
A content brief should explain the reader's need, the article's intended answer and the evidence required. It reduces rework by making the purpose clearer before drafting begins.
Start with the right material.
- What you provide
- an owned source article plus target audience and goal.
- The intended result
- Create a distinct follow-up content brief with outline, evidence needs and audience questions.
How the workflow works.
Define the audience, central question and proposed structure from the supplied material. Identify facts to verify, useful examples and the next action the reader should understand.
What to check in the result.
Check that the outline answers the intended question without repeating sections or promising unsupported results. Treat keywords as guidance for relevance rather than instructions to add unnatural repetition.
Preview the Markdown to check headings, lists and links as well as the words. Keep source references with the document so a reviewer can trace important statements back to the material you supplied.
Learn from the worked example.
The downloadable Markdown example shows one possible organization of the result. Read it alongside the source example and notice which statements are recorded facts, proposed wording or questions still needing an answer.
The supplied example is illustrative. It is not a recorded run on your data.
Download the example ↓Use it with your own material.
- Open the source you want to work with and activate WebAct on that tab.
- Copy the task from the hero, add any required fields or preferences, and review the proposed actions.
- Compare the first result with your source. Ask for a specific correction or refinement where needed.