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Creator-owned update: We tested a shorter customer interview. Three questions worked: what were you trying to do, where did you get stuck, and what did you try next? We will share the full notes next week. Audience: product teams.
Subject: Three questions for your next customer interview
Hi team,
A shorter interview can still reveal the path to a problem. In our latest test we asked:
- What were you trying to do?
- Where did you get stuck?
- What did you try next?
We plan to share the full notes next week. Try these questions in your next conversation and compare what you learn.
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