Landing Page Message Match Checker — illustrative example INPUT Ad promises a free sample export; landing page only describes paid plans. RESULT Message mismatch: the promised free sample export has no visible path on the supplied landing page. Visitor consequence: the next step implied by the ad is unavailable. Resolution choices: provide the genuinely available sample path, or revise the ad to match the confirmed offer. Do not invent a free export capability. REVIEW Compare the promise in the ad with the first useful content on the page. The same words can still hide different pricing, eligibility or task scope. This is a teaching example, not a live execution record.