Competitor Positioning Map Generator — illustrative example

INPUT
Use supplied 1–5 scores: setup effort, where 1 is low; customization, where 5 is high. Product A: 1,2. Product B: 4,5. Product C: setup unknown, customization 3.

RESULT
Map axes: horizontal = setup effort; vertical = customization.
A: (1,2), low setup effort and limited customization.
B: (4,5), higher setup effort and more customization.
C: not fully placed; customization 3, setup evidence missing.
Interpretation: A and B offer different trade-offs. C needs setup evidence before a comparable position can be assigned.

REVIEW
Choose comparison axes that reflect a buying decision. Explain each placement with supplied evidence rather than scoring unfamiliar competitors from intuition.

This is a teaching example, not a live execution record.