Churn Risk Review Tool — illustrative example

INPUT
Account has unresolved setup issues and renewal next month. No cancellation statement or usage data supplied.

RESULT
Review priority: resolve or clarify setup friction before the approaching renewal.
Evidence: open setup issues; renewal next month.
Intent: unknown; no cancellation claim established.
Check-in draft: "What remains blocked in setup, and what would you need resolved to assess the next period?"
Assign follow-up ownership using the account's actual support process.

REVIEW
Churn risk analysis should cite specific signals and consider alternative explanations. Avoid treating silence or low use as a definitive intention to leave.

This is a teaching example, not a live execution record.