Ad Creative Brief Generator — illustrative example

INPUT
Brief one static ad for catalog managers. Product compares two supplier files and returns a change list. Goal: visit the worked example. No customer results or performance statistics supplied.

RESULT
Audience: catalog managers reviewing supplier updates.
Message: See which prices changed before updating your catalog.
Visual: two small source-file cards leading to a highlighted comparison row.
Proof: an illustrative old price and new price, clearly labeled as an example.
CTA: View the comparison example.
Required assets: product mark and an approved example row.
Open production detail: placement dimensions must be supplied before design export.

REVIEW
An effective creative brief connects audience insight, evidence and a single desired action. Make deliverable constraints clear before design starts.

This is a teaching example, not a live execution record.