Abandoned Checkout Survey Generator — illustrative example INPUT Write a short optional checkout survey with separate choices for cost, delivery, payment and uncertainty. Allow an unlisted reason. RESULT What prevented you from completing your purchase today? - The total cost - The delivery options or timing - A payment problem - I needed more product information - Another reason Optional: What would have helped you complete the purchase? REVIEW A checkout survey should help uncover friction without assuming the reason. Keep it short and let customers indicate a reason you did not anticipate. This is a teaching example, not a live execution record.